IKEA India today appointed Jessamine Avila as its Chief Marketing Officer. In her new role, Jessamine will be part of the Growth and Marketing function, responsible for shaping IKEA India’s marketing direction and strengthening brand relevance as the business expands its reach across physical and digital touchpoints in the country.
Jessamine has over two decades of experience in marketing and brand building, including 12 years with IKEA across global and market roles. Her journey within the company spans leadership assignments in Australia, where she completed her education at The University of Sydney, and work with the global marketing team in Malmö, Sweden, where she contributed to brand and marketing transformation initiatives focused on deepening customer relevance and supporting long-term business growth.
In India, she will focus on strengthening customer connections and evolving brand expression across channels, helping deliver more consistent and engaging experiences.
Commenting on her appointment, Jessamine Avila said, “Together with the IKEA India team and our agency partners, I look forward to building meaningful communication that strengthens local relevance and brings IKEA closer to everyday life at home.”
Published on July 7, 2026
This article is an editorial rewrite based on reporting originally published by The Hindu Business Line. The original article has been rewritten and contextualised for India's marketing community by The Wise Marketing Desk using AI-assisted editorial tools.
Read original article at The Hindu Business LineFound this useful? Share it with your network.
Join 5,000+ marketing professionals reading The Wise Marketing.