Cookie Policy
The Wise Marketing (www.thewisemarketing.com)
Operated by Wisework Media Private Limited
Effective Date: 12 August 2026 · Version 1.0
1. About this Policy
This Cookie Policy explains how Wisework Media Private Limited (“we”, “us”, “our”) uses cookies and similar technologies on The Wise Marketing (thewisemarketing.com) (the “Website”). It should be read together with our Privacy Policy. You can change your choices at any time via the “Cookie Settings” link in the Website footer.
2. What are Cookies?
Cookies are small text files a website places on your device. Similar technologies include pixels, local storage, and session storage; we refer to all of these as “cookies”. They may be first-party (set by us), third-party (set by a service provider), session (deleted when you close your browser), or persistent (kept for a defined period).
3. Your Consent and Control
Strictly necessary cookies are always active because the Website cannot function without them. We set all other cookies — currently only analytics — only after you provide affirmative, informed consent through our cookie banner. Our banner presents “Reject” with the same prominence as “Accept”, uses no pre-ticked boxes, and remembers your choice for six months, after which we ask again. A “Cookie Settings” link in the footer of every page lets you change or withdraw consent at any time.
Our consent approach is designed to align with the DPDPA, 2023 (s.5–6); the ePrivacy Directive and GDPR Art. 7 standard of consent; the UK PECR and UK GDPR; and the CCPA/CPRA opt-out for “sharing” of personal information.
4. Categories of Cookies We Use
4.1 Strictly Necessary (always active)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| wm_cookie_consent | Wisework Media (first-party) | Records your cookie choice so the banner is not shown again | 6 months |
| wm_admin_session | Wisework Media (first-party) | Authentication session for logged-in staff; only set if you sign in to the admin area | Session |
4.2 Analytics (consent required)
Set only if you accept analytics in the banner. They help us understand how the Website is used.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 (Google LLC) | Distinguishes unique visitors; assigns a client ID | Up to 24 months |
| _ga_<id> | Google Analytics 4 (Google LLC) | Session state and campaign attribution for the GA4 property | Up to 24 months |
We enable IP anonymisation and do not enable Google Signals or ad-personalisation in our GA4 configuration.
4.3 Functional and Marketing
We do not currently set any functional or marketing cookies. If we introduce them, we will describe them here and re-prompt you for consent before setting them.
5. How to Manage Cookies
You can manage cookies through:
- our cookie banner and the “Cookie Settings” link in the footer of every page;
- your browser settings — most browsers let you view, block, and delete cookies (see the help pages for Chrome, Safari, Firefox, Edge, and Brave);
- platform-level controls on iOS, Android, and macOS.
Blocking or deleting cookies may affect how the Website functions. Strictly necessary cookies cannot be disabled through the banner because the Website cannot operate without them.
6. International Transfers
Some cookie providers (for example, Google) are based outside India and the EEA/UK. Personal data collected through these cookies may be transferred to those jurisdictions under the safeguards described in our Privacy Policy.
7. Do Not Track
Because the “Do Not Track” (DNT) browser signal is not interpreted consistently across browsers, we do not rely solely on it. Use our cookie banner to control non-essential cookies.
8. Changes to this Policy
We review this Policy whenever we add, remove, or change a cookie, and at least once every 12 months. Material changes will be accompanied by a fresh consent prompt.
9. Contact
- Privacy: legal@wiseworkmedia.com
- Grievance Officer: legal@wiseworkmedia.com
- Postal: Wisework Media Private Limited, Flat No. 2804, Panchsheel Green 1, Tower F1, Bishrakh, Gautam Buddha Nagar – 201306, Uttar Pradesh, India
Contact
Grievance & Data Protection: legal@wiseworkmedia.com
Legal notices: legal@wiseworkmedia.com
Wisework Media Private Limited, Flat No. 2804, Panchsheel Green 1, Tower F1, Bishrakh, Gautam Buddha Nagar – 201306, Uttar Pradesh, India