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Brand Strategy

Brand positioning, identity, and purpose-driven marketing — long-term brand building for Indian businesses and global players.

50 articles

Raksha Bandhan 2026: Early Read on Festive Consumer Sentiment
Brand Strategy

Raksha Bandhan 2026: Early Read on Festive Consumer Sentiment

High gold prices shift buyer behavior as brands watch for signals on H2 2026 consumer spending patterns.

Today, 05:30 pm
FMCG and Auto Selloff Drags Sensex Down 400 Points on Thursday
Brand Strategy

FMCG and Auto Selloff Drags Sensex Down 400 Points on Thursday

Consumer goods and automotive sectors lead market decline amid geopolitical uncertainty.

Today, 05:30 pm
Sensex Falls 120 Points as Auto, Cement Weigh on Markets
Brand Strategy

Sensex Falls 120 Points as Auto, Cement Weigh on Markets

FMCG and PSU banking sectors slide despite positive global tech cues and easing crude oil prices.

Today, 05:30 pm
FSSAI's FoP Label Delay: What It Means for FMCG Marketers
Brand Strategy

FSSAI's FoP Label Delay: What It Means for FMCG Marketers

Supreme Court intervention on warning labels could reshape packaging strategies across food and beverage brands.

Today, 05:30 pm
PK Juices taps Amarnath Securities for FMCG expansion strategy
Brand Strategy

PK Juices taps Amarnath Securities for FMCG expansion strategy

Strategic mandate signals aggressive distribution and product portfolio expansion plans for regional juice brand.

Today, 05:30 pm
TV-Digital Integration Drives FMCG Purchase Intent: Numerator
Brand Strategy

TV-Digital Integration Drives FMCG Purchase Intent: Numerator

Multi-channel campaigns outperform single-platform strategies across soap, dishwash, and detergent categories.

Yesterday
DS Group's 97th Founders' Day: A Masterclass in Heritage Branding
Brand Strategy

DS Group's 97th Founders' Day: A Masterclass in Heritage Branding

India's FMCG conglomerate unveils immersive brand experience celebrating nine decades of market leadership.

Yesterday
Sensex, Nifty Decline as IT Stocks Pull Markets Lower
Brand Strategy

Sensex, Nifty Decline as IT Stocks Pull Markets Lower

Reliance Industries and technology sector weakness offset gains in other segments on Wednesday.

Yesterday
FMCG Pricing Power: Why Stability Trumps AI Hype in 2026
Brand Strategy

FMCG Pricing Power: Why Stability Trumps AI Hype in 2026

Three consumer goods stocks offer brand builders lessons in sustainable competitive advantage.

Yesterday
Smallcaps Surge to Record High as Nifty 50 Falls on IT, FMCG Weakness
Brand Strategy

Smallcaps Surge to Record High as Nifty 50 Falls on IT, FMCG Weakness

Risk appetite remains selective as investors rotate away from large-cap consumer and tech stocks in August 2026.

Yesterday
Titan's beYon Opens Second Lab-Grown Diamond Store in Noida
Brand Strategy

Titan's beYon Opens Second Lab-Grown Diamond Store in Noida

Premium LGD jewellery brand enters North India with experiential retail strategy ahead of festive season.

Yesterday
Coca-Cola India Bottler Earns Top Employer Certification for 2026
Brand Strategy

Coca-Cola India Bottler Earns Top Employer Certification for 2026

HCCB recognized by Top Employers Institute for workplace excellence and people practices across India operations.

Yesterday
Titan's beYon Opens First North India Store in Noida
Brand Strategy

Titan's beYon Opens First North India Store in Noida

Premium jewellery brand expands retail footprint with second exclusive store targeting festive demand.

Yesterday
Weak Monsoon, West Asia Tensions Threaten FMCG Growth Q3 2026
Brand Strategy

Weak Monsoon, West Asia Tensions Threaten FMCG Growth Q3 2026

Rural revival faces climate headwinds as inflation risks mount for July-September quarter.

Yesterday
HR Leaders Predict Strong Hiring Surge in H2 2026
Brand Strategy

HR Leaders Predict Strong Hiring Surge in H2 2026

Real estate and FMCG sectors lead optimism as business development roles see maximum demand across India.

Yesterday
Patanjali Foods profit surges 87% in Q1FY27 on pricing power
Brand Strategy

Patanjali Foods profit surges 87% in Q1FY27 on pricing power

Edible oil brand reports ₹3.36bn net profit as strategic price hikes and margin expansion deliver results.

Yesterday
Emami targets 25% revenue from strategic investments by FY30
Brand Strategy

Emami targets 25% revenue from strategic investments by FY30

FMCG major banks on rural revival and D2C growth to quadruple strategic portfolio contribution from current 6%.

Yesterday
TV Drives FMCG Reach, Digital Amplifies Penetration: Study
Brand Strategy

TV Drives FMCG Reach, Digital Amplifies Penetration: Study

Balanced media mix across television and digital channels delivers optimal brand penetration for FMCG marketers.

Yesterday
79% of HR Leaders Foresee Job Growth Despite AI Disruption in H2 2026
Brand Strategy

79% of HR Leaders Foresee Job Growth Despite AI Disruption in H2 2026

Real estate, FMCG and IT lead hiring optimism as 86% dismiss fears of AI-driven job losses.

Yesterday
Titan's beYon Opens Second Store in Noida Ahead of Rakhi
Brand Strategy

Titan's beYon Opens Second Store in Noida Ahead of Rakhi

The smart wearables brand expands retail presence in North India with strategic festival timing.

Yesterday
Coca-Cola India Bottler Earns Top Employer 2026 Certification
Brand Strategy

Coca-Cola India Bottler Earns Top Employer 2026 Certification

HCCB recognized for HR excellence across talent strategy, workplace culture, and employee development programs.

Yesterday
Sensex Falls 0.24% as IT, FMCG Weakness Signals Ad Spend Caution
Brand Strategy

Sensex Falls 0.24% as IT, FMCG Weakness Signals Ad Spend Caution

Market decline reflects broader consumer sentiment concerns for brands as global uncertainty persists.

Yesterday
Russia Opens 'Made in Russia' Pavilion in Navi Mumbai
Brand Strategy

Russia Opens 'Made in Russia' Pavilion in Navi Mumbai

Permanent retail showcase targets India's premium consumer segment with Russian brands and products.

Yesterday
Sensex Slips 183 Points as IT, FMCG Weakness Signals Shift
Brand Strategy

Sensex Slips 183 Points as IT, FMCG Weakness Signals Shift

Benchmark indices close lower with Infosys down 2%, raising caution flags for consumer-facing sectors.

Yesterday
DS Group Deploys Drone Show for 97th Founders' Day Brand Storytelling
Brand Strategy

DS Group Deploys Drone Show for 97th Founders' Day Brand Storytelling

The FMCG major used aerial technology to visualize its heritage and portfolio in a mass engagement play.

Yesterday
FMCG's Corner Suite Exodus: Decoding the Leadership Churn
Brand Strategy

FMCG's Corner Suite Exodus: Decoding the Leadership Churn

HUL, GCPL, Britannia, Dabur, and Colgate navigate C-suite transitions amid demand volatility.

24 Aug
FMCG Leadership Churn Accelerates as Growth Pressures Mount
Brand Strategy

FMCG Leadership Churn Accelerates as Growth Pressures Mount

Top consumer brands restructure executive teams to drive faster execution amid competitive intensity.

24 Aug
FMCG India: Seven CEO Transitions Signal Sector Transformation
Brand Strategy

FMCG India: Seven CEO Transitions Signal Sector Transformation

Major leadership overhaul across Dabur, Britannia, Marico, and HUL reshapes strategic direction.

24 Aug
Sensex Flat as FMCG, Auto Stocks Drag; What Marketers Must Know
Brand Strategy

Sensex Flat as FMCG, Auto Stocks Drag; What Marketers Must Know

Consumer sectors underperform amid global headwinds, signaling potential shifts in category spending power.

23 Aug
Times Green Energy plans ₹30cr NCD at 18% amid expansion push
Brand Strategy

Times Green Energy plans ₹30cr NCD at 18% amid expansion push

Media conglomerate's renewable arm signals aggressive growth strategy with high-yield debt instrument.

23 Aug
Indian Markets Edge Higher Amid Crude Oil, Bond Market Concerns
Brand Strategy

Indian Markets Edge Higher Amid Crude Oil, Bond Market Concerns

Sensex, Nifty show modest gains on Friday, August 21, 2026, but investor caution persists on global headwinds.

23 Aug
AI Fraud Detection Creates ₹1,200-Cr Market for FMCG Brands
Brand Strategy

AI Fraud Detection Creates ₹1,200-Cr Market for FMCG Brands

Regulatory pressure from FSSAI and State FDAs drives rapid tech adoption across supply chains.

23 Aug
1990s Fairness Cream Ad Featuring Aishwarya Rai Resurfaces Online
Brand Strategy

1990s Fairness Cream Ad Featuring Aishwarya Rai Resurfaces Online

Vintage FMCG campaign sparks debate on brand authenticity and evolving beauty standards in India.

23 Aug
Stock Market Movements Signal Shifts in Consumer Sentiment
Brand Strategy

Stock Market Movements Signal Shifts in Consumer Sentiment

Balrampur Chini, Meesho lead gainers; financial stocks show volatility on August 20, 2026

21 Aug
Clean Home-Care Startups Challenge FMCG Giants in India
Brand Strategy

Clean Home-Care Startups Challenge FMCG Giants in India

D2C brands bet on ingredient transparency and specialisation as consumer preferences evolve beyond basic cleaning.

21 Aug
Marico, Nestlé Lead FMCG Recovery as Rural Demand Revives
Brand Strategy

Marico, Nestlé Lead FMCG Recovery as Rural Demand Revives

Q1FY27 results show volume growth returning after eight quarters of slowdown, driven by rural consumption.

20 Aug
FMCG Stocks Gain as Q1 2026 Shows Strong Consumption Recovery
Brand Strategy

FMCG Stocks Gain as Q1 2026 Shows Strong Consumption Recovery

Axis Securities identifies four buy-worthy stocks with up to 27% upside as rural and urban demand rebounds.

20 Aug
Sensex Decline: What Falling Markets Mean for Brand Budgets
Brand Strategy

Sensex Decline: What Falling Markets Mean for Brand Budgets

Market volatility signals potential shifts in consumer spending and advertising investments ahead.

20 Aug
Premium Brands Launch Festival SKUs for Quick Commerce Platforms
Brand Strategy

Premium Brands Launch Festival SKUs for Quick Commerce Platforms

FMCG majors and luxury labels create occasion-specific products as q-commerce reshapes gifting economy.

20 Aug
Stock Market Volatility: What Indian Marketers Must Watch
Brand Strategy

Stock Market Volatility: What Indian Marketers Must Watch

Commodity price surges and geopolitical tensions hit benchmark indices, signaling consumer spending shifts ahead.

20 Aug
Bata India Charts Innovation-Led Growth at 93rd AGM
Brand Strategy

Bata India Charts Innovation-Led Growth at 93rd AGM

Heritage brand pivots to product innovation and retail transformation to drive next growth phase.

20 Aug
Bata India Charts Product Innovation & Retail Revival Strategy
Brand Strategy

Bata India Charts Product Innovation & Retail Revival Strategy

Legacy footwear brand unveils transformation roadmap at 93rd AGM, targeting premiumization and omnichannel growth.

20 Aug
Blue-Chip FMCG & Banking Stocks Hit 52-Week Lows in August 2026
Brand Strategy

Blue-Chip FMCG & Banking Stocks Hit 52-Week Lows in August 2026

Rising crude and palm oil prices squeeze margins as HUL, ITC, Dabur, and HDFC Bank touch yearly lows.

20 Aug
Interarch Secures ₹128 Cr FMCG Manufacturing Project Contract
Brand Strategy

Interarch Secures ₹128 Cr FMCG Manufacturing Project Contract

Pre-engineered steel building for global FMCG major signals sector's infrastructure push in India.

19 Aug
FMCG Distributors Demand Uniform Regulation for Quick-Commerce
Brand Strategy

FMCG Distributors Demand Uniform Regulation for Quick-Commerce

AICPDF raises food safety, hygiene concerns over dark stores operated by Zepto, Blinkit, Swiggy Instamart.

19 Aug
Ai+ Smartphone Plans 100+ Service Centres Across South India
Brand Strategy

Ai+ Smartphone Plans 100+ Service Centres Across South India

Homegrown brand's expansion signals aggressive regional growth strategy and service-first approach.

19 Aug
FMCG Distributors Demand Regulatory Parity for Quick-Commerce
Brand Strategy

FMCG Distributors Demand Regulatory Parity for Quick-Commerce

AICPDF seeks uniform food safety standards for dark stores amid competitive concerns over Zepto, Blinkit, Swiggy.

19 Aug
Festive Marketing Spends Rise 20% as Demand Rebounds in 2026
Brand Strategy

Festive Marketing Spends Rise 20% as Demand Rebounds in 2026

FMCG, auto, and consumer brands increase budgets amid strengthening consumption signals ahead of festive season.

19 Aug
Ai+ Smartphone Plans 100+ Service Centres Across South India
Brand Strategy

Ai+ Smartphone Plans 100+ Service Centres Across South India

Homegrown brand doubles down on regional expansion with customer-centric infrastructure push.

19 Aug
Interarch Secures ₹128 Cr FMCG Manufacturing Contract
Brand Strategy

Interarch Secures ₹128 Cr FMCG Manufacturing Contract

Pre-engineered steel specialist's order book crosses ₹1,700 crore as FMCG infrastructure demand accelerates.

19 Aug