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442 articles

Godrej Consumer Shares Fall 4% Despite Q1 FY27 Profit Growth
Brand Strategy

Godrej Consumer Shares Fall 4% Despite Q1 FY27 Profit Growth

Margin compression from commodity inflation overshadows 12% profit rise and strong revenue performance.

9 Aug
Pulse Candy Partners Spider-Man for 360-Degree Campaign
Brand Strategy

Pulse Candy Partners Spider-Man for 360-Degree Campaign

DS Group's candy brand deploys limited-edition packs, outdoor innovations, and multi-platform storytelling.

9 Aug
Delhi HC Stays FSSAI Ban on Dabur's '100% Natural' Claims
Brand Strategy

Delhi HC Stays FSSAI Ban on Dabur's '100% Natural' Claims

Court cites violation of natural justice; hearing rights denied before prohibition took effect.

9 Aug
DLF, BSE Among Stocks Projected for 10-40% Returns in 2026
Brand Strategy

DLF, BSE Among Stocks Projected for 10-40% Returns in 2026

Five stocks identified with significant upside potential for long-term investors this year.

9 Aug
AI Reshapes SEO: Recognition Trumps Rankings in 2026
Digital Marketing

AI Reshapes SEO: Recognition Trumps Rankings in 2026

New research reveals how LLMs are forcing Indian brands to rethink search visibility strategies.

9 Aug
AI Transforms SEO: Recognition Over Rankings, Says Indian Agency
Digital Marketing

AI Transforms SEO: Recognition Over Rankings, Says Indian Agency

iSearchSolution's research across 50+ AI queries reveals fundamental shift in search optimization strategies.

9 Aug
FMCG Price Hikes May Pressure Inflation Through 2026: Elara
Brand Strategy

FMCG Price Hikes May Pressure Inflation Through 2026: Elara

Consumer goods companies' pricing strategies could challenge RBI's benign inflation outlook through year-end.

9 Aug
Two Indian Entrepreneurs Named to 2026 Industry Leaders List
Media Industry

Two Indian Entrepreneurs Named to 2026 Industry Leaders List

Defence manufacturing and branding leaders recognised for strategic vision and contribution to national growth.

9 Aug
Indian Agencies Face Expanded Creativity Mandate Beyond TVC Era
Advertising Industry

Indian Agencies Face Expanded Creativity Mandate Beyond TVC Era

As advertising shifts from 60-second spots to creator collabs and immersive experiences, creativity redefines itself.

9 Aug
Quick-Commerce Fuels 66% Surge in Delhi NCR Warehouse Leasing
Brand Strategy

Quick-Commerce Fuels 66% Surge in Delhi NCR Warehouse Leasing

Gurgaon and Farukhnagar lead as 3PL firms double absorption; FMCG demand jumps 101% in H1 2026.

9 Aug
Marico eyes ₹15,000cr revenue by March 2027 on rural thrust
Brand Strategy

Marico eyes ₹15,000cr revenue by March 2027 on rural thrust

FMCG major banks on Project Setu and technology-led distribution to drive double-digit rural growth.

9 Aug
nqzai Expands Conversational Marketing OS for Indian Teams
Digital Marketing

nqzai Expands Conversational Marketing OS for Indian Teams

Platform integrates SEO, AEO, and GEO workflows with plain-language interface for coordinated digital action.

9 Aug
Consumer Affairs mandates FMCG brands fix redressal systems
Brand Strategy

Consumer Affairs mandates FMCG brands fix redressal systems

Complaints surge 5x in five years as government pushes quality standards and testing infrastructure overhaul

9 Aug
USFDA Issues Warning Letter to Dabur for Manufacturing Violations
Brand Strategy

USFDA Issues Warning Letter to Dabur for Manufacturing Violations

Data falsification and quality control failures flagged at Silvassa pharmaceutical facility.

9 Aug
Emami Q1FY27 Profit Drops 15% Despite Strong Domestic Growth
Brand Strategy

Emami Q1FY27 Profit Drops 15% Despite Strong Domestic Growth

Consolidated net falls to Rs 139cr on margin pressure, while India business surges 20% amid international headwinds.

9 Aug
Marico Posts 28-Quarter High Profit as FMCG Earnings Surge
Brand Strategy

Marico Posts 28-Quarter High Profit as FMCG Earnings Surge

India volume growth drives 25% profit jump; ONGC, Deepak Nitrite report strong Q1FY27 results

9 Aug
Q1 FY27 Earnings: What Trent, Britannia, LIC Tell Marketers
Brand Strategy

Q1 FY27 Earnings: What Trent, Britannia, LIC Tell Marketers

Beyond headline numbers, like-for-like growth and margin pressure reveal consumer sentiment shifts.

6 Aug
ITC Q1FY27 Profit Drops 27% Despite Revenue Growth
Brand Strategy

ITC Q1FY27 Profit Drops 27% Despite Revenue Growth

Cigarette tax hikes offset by FMCG resilience; analysts trim earnings estimates for FY27-28.

4 Aug
FSSAI Bans Dabur's '100% Pure' Claims Across Product Range
Brand Strategy

FSSAI Bans Dabur's '100% Pure' Claims Across Product Range

Regulator finds claims unverifiable, signals stricter enforcement era for FMCG brands across India.

4 Aug
LIC, Dabur, Urban Company Lead Market Losers on 4 August 2026
Brand Strategy

LIC, Dabur, Urban Company Lead Market Losers on 4 August 2026

Major consumer and financial brands witness significant stock declines amid broader market volatility.

4 Aug
ITC's Post-Tax Strategy: Foods & Paper Pick Up Cigarette Slack
Brand Strategy

ITC's Post-Tax Strategy: Foods & Paper Pick Up Cigarette Slack

How India's FMCG giant is managing a 35% earnings drop in cigarettes through calibrated pricing and portfolio expansion.

4 Aug
ThinkResult-PubMatic Tie-Up Cuts Campaign Setup Time by 90%
Advertising

ThinkResult-PubMatic Tie-Up Cuts Campaign Setup Time by 90%

AgenticOS platform brings autonomous AI-driven programmatic advertising to Indian media buyers.

4 Aug
Consumer Affairs Ministry Pushes FMCG Sector on Grievances
Brand Strategy

Consumer Affairs Ministry Pushes FMCG Sector on Grievances

Department of Consumer Affairs reports 5x surge in complaints over past five years, demands better redressal.

4 Aug
FMCG Slump Drags Markets Down Despite Late Recovery on 4 Aug
Brand Strategy

FMCG Slump Drags Markets Down Despite Late Recovery on 4 Aug

Nestlé commentary triggers sector-wide concerns; consumer staples face demand headwinds amid weak breadth.

4 Aug
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