D2C Performance Marketing: Six Criteria Beyond Client Logos
10 Aug
Brand Strategy
FMCG Brands Plan September Price Hikes Amid Commodity Pressure
Shrinkflation and selective pricing expected as sugar, palm oil costs squeeze margins despite strong demand.
10 Aug
Brand Strategy
FMCG Majors Plan September Quarter Price Hikes Amid Input Pressures
Britannia, Godrej Consumer, and Dabur signal calibrated pricing actions as commodity inflation persists.
10 Aug
Content & Social
Zee's IP Suits Signal New Era for Social Media Marketing Law
Lawsuits against Nykaa and Blinkit could redefine copyright boundaries for brand content in India.
10 Aug
Brand Strategy
FMCG Majors Plan Price Hikes for July-September 2026 Quarter
Britannia, HUL, Dabur, and Godrej Consumer preparing selective increases amid commodity cost pressures.
10 Aug
Brand Strategy
Dabur Challenges FSSAI '100%' Claim Ban, ₹150 Cr Stock at Risk
FMCG major alleges procedural lapses as regulatory order impacts 11 major products including Dabur Honey.
10 Aug
Brand Strategy
FMCG majors deploy shrinkflation to protect margins in Q2 2026
Britannia, HUL, and Dabur signal 2-5% price increases amid commodity inflation and crude volatility.
10 Aug
Startup Marketing
What Makes a D2C Performance Agency 'Best'? Six Criteria
Bhopal-based Adymize founder outlines evaluation framework beyond client logos and agency size.
10 Aug
Brand Strategy
FMCG Majors Plan Fresh Price Hikes as Input Costs Bite
September 2026 quarter to see 1.5-2% increases via selective pricing and shrinkflation strategies.
10 Aug
Brand Strategy
FMCG Giants Plan 2-5% Price Hikes Amid Rising Commodity Costs
Britannia, HUL, and GCPL prepare calibrated increases and shrinkflation for September 2026 quarter.
10 Aug
Brand Strategy
Blue Cloud surges 9% on $150mn SpaceX deal; sectoral shifts
Stock-specific action dominates Indian markets on August 10 as IT and tech stocks lead sectoral rotation.
10 Aug
Media Industry
India Dismisses US Ethanol Import Claims as 'Baseless'
Commerce Ministry reaffirms domestic-only sourcing for national fuel blending programme amid trade speculation.
9 Aug
Brand Strategy
Godrej Consumer Q1 FY27 Profit Rises 11.5% to ₹504.5 Cr
Africa's exceptional performance and 9% volume growth drive broad-based revenue expansion across markets.
9 Aug
Digital Marketing
Cybez Expands to UAE, Strengthens India's E-commerce Export Play
The Indian e-commerce consultancy launches Sharjah operations after establishing US presence in Houston.
9 Aug
Brand Strategy
Bharat & Reshma Opens Mumbai Studio, Eyes Pan-India Growth
35-year-old luxury menswear brand expands retail presence with celebrity-backed Mumbai launch in August 2026.
9 Aug
Brand Strategy
Pulse Candy Activates Spider-Man Film IP for August 2026 Push
DS Group deploys 360-degree campaign with limited-edition packs, outdoor innovation, and multi-touchpoint execution.
9 Aug
Brand Strategy
Digital Brands Now 11% of Legacy FMCG Revenue: Marico Leads
Acquired D2C portfolios growing 20%+ annually as HUL, ITC, Emami pivot to premium digital-first segments.
9 Aug
Brand Strategy
Pulse Candy Partners Spider-Man Film for Pan-India Campaign
DS Group's flagship brand deploys 360-degree strategy with limited-edition packs and outdoor innovations.
9 Aug
Digital Marketing
Cybez Launches UAE Operations After a Decade in Indian E-Commerce
India-origin e-commerce marketing firm opens Sharjah office, extends global reach beyond Houston presence.
9 Aug
Brand Strategy
TPL Plastech Q1FY27 profit up 19.6% despite margin pressure
Industrial packaging firm rides FMCG, pharma demand wave but faces material cost headwinds in June quarter.
4 min read9 Aug
Media Industry
CPRG Convenes Dialogue on District-Level Governance in India
Multi-stakeholder forum examines grassroots development and implementation gaps in public policy.
9 Aug
Media Industry
CPRG Dialogue Tackles District-Level Governance Gap
Senior bureaucrats and industry leaders examine how grassroots administration shapes national development outcomes.
9 Aug
Brand Strategy
Xiaomi Launches Mijia Lifestyle Sub-Brand in India
Chinese tech giant deepens smart home portfolio as it completes 12 years in Indian market
9 Aug
Brand Strategy
Bharat & Reshma Opens Mumbai Luxury Studio, Eyes Pan-India Scale
Heritage menswear label bets on franchise model and strategic retail expansion across luxury wedding segment.
9 Aug