Content & Social

Urban Company Sues Kent RO Over Comparative Ad Claims

Delhi HC case highlights regulatory gaps in comparative advertising as Kent agrees to remove contested content.

Zee's IP Suits Signal New Era for Social Media Marketing Law

Lawsuits against Nykaa and Blinkit could redefine copyright boundaries for brand content in India.

The Great Influencer Divide: HUL Doubles Down, Amul Holds Back

India's top brands split on creator marketing as social commerce reshapes brand-building strategies.

Caramelo Studio Launches Integrated MarTech Model from India

Bangalore-based firm targets marketing process fragmentation with unified strategy-to-execution framework.

Festival Ad Backlash: Krishna Imagery Sparks Legal Action in Kerala

Two restaurants face FIRs for Vishu campaigns pairing Hindu deity with non-vegetarian dishes.

Restaurant Detained Over Ad Depicting Krishna with Non-Veg Dish

Alappuzha case highlights growing risks of cultural missteps in festive marketing across India.

Coachella's Creator Economy: Influence as Strategic Business

Behind festival glamour lies calculated brand partnerships and meticulous content planning by influencers.

Understanding ScanX Trade: Supply Chain Intelligence Platform