Varun Beverages Names New CHRO and CMO in Leadership Overhaul
20 Jul
Brand Strategy
Elitecon International Surges 11% on SEBI Banking Relief Update
FMCG firm gains investor confidence as regulatory clarity enables restoration of banking operations.
20 Jul
Digital Marketing
ELEVEIIM Opens AI and Digital Marketing Institute in Mohali
New branch targets skills gap in AI, digital marketing, and emerging tech for Indian professionals.
20 Jul
Brand Strategy
Reliance FMCG Arm Turns EBITDA Positive, Eyes ₹1L Cr by 2030
RCPL achieves profitability milestone as it accelerates market share push with ₹30,000 crore supply chain investment.
20 Jul
Brand Strategy
FMCG Stocks Show Reversal Signs as FII Sentiment Shifts in July 2026
IT sector leads gains while consumer goods, metals, and pharma lag; short covering suggests foreign investor bias change.
20 Jul
Brand Strategy
Attractive Valuations Drive Consumer Sector M&A Surge in India
Private equity and strategic investors compete for scarce quality assets as inorganic growth accelerates.
20 Jul
Media Industry
Self-Censorship Reshapes India's Entertainment Content Pipeline
Creative decisions increasingly driven by fear of backlash, limiting brand storytelling opportunities.
20 Jul
Brand Strategy
realme Doubles Down on India with Long-Term Growth Strategy
Smartphone brand shifts focus to software, service, and localisation beyond hardware specs.
20 Jul
Brand Strategy
realme Reaffirms India Focus with Long-Term Growth Strategy
Brand shifts emphasis to software experience, operational stability and localised consumer partnerships.
20 Jul
Brand Strategy
Reliance Retail sacrifices margins for digital dominance play
Net profit drops 14% in June quarter as e-commerce investments and digital infrastructure push compress operating margins.
20 Jul
Brand Strategy
Reliance Retail Q1 Profit Drops 14% as E-commerce Investments Bite
Revenue grows 8.2% to Rs 79,745 cr, but digital commerce push squeezes margins for third consecutive quarter.
20 Jul
Brand Strategy
Digital Push Powers FMCG Billionaire Brand Portfolio Expansion
Dabur adds four brands to Rs 100-crore club as digital-first acquisitions scale rapidly across the sector.
20 Jul
Brand Strategy
CCI Dismisses Anti-Trust Case Against Jio, 4,500+ Companies
Competition watchdog cites lack of evidence in allegations spanning telecom, FMCG, logistics, and healthcare.
17 Jul
Brand Strategy
Mr. Idli's Pre-IPO Strategy Under CEO Ketan Dave
QSR veteran with McDonald's, ITC pedigree repositions South Indian chain for public markets and global expansion.
17 Jul
Brand Strategy
Orkla India Pivots to Convenience Foods After Growth Slowdown
MTR parent targets millennials and digital channels to reverse single-digit revenue trajectory post-listing.
17 Jul
Brand Strategy
Spice Lounge Rallies 5% on Subsidiary's Canada Platform Launch
FMCG firm's tech arm debuts Ontario marketplace for South Asian diaspora, stock hits upper circuit.
17 Jul
Brand Strategy
OnePlus Exits West, Doubles Down on India
Brand ends product launches in North America and Europe while maintaining full India operations.
17 Jul
Brand Strategy
Volkswagen ID. Cross EV Signals Brand's India Strategy Shift
427km range compact SUV showcases MEB+ platform and physical controls comeback amid market uncertainty.
17 Jul
Brand Strategy
Lykis Rebrands as Krowniq, Pivots from Tea to FMCG Trading
Strategic shift approved at July 2026 AGM signals entry into consumer goods distribution and manufacturing.
17 Jul
Brand Strategy
Mutual Funds Counter FII Selloff in Financials, IT, FMCG
Domestic funds invested ₹19,700cr+ across key sectors in June 2026 as foreign investors withdrew.
17 Jul
Brand Strategy
Patanjali Foods Extends Market Decline: Brand Lessons from Crisis
20% stock crash offers critical insights for FMCG marketers navigating consumer trust and brand resilience.
15 Jul
Brand Strategy
ITC's Coconut Cola Strategy: Premiumisation Over Market Share
New sugar-free launch targets white space at Rs 60/can, avoiding direct cola wars with Pepsi and Coca-Cola.
15 Jul
Brand Strategy
India Consumption Index outperforms Nifty 50 across 3-10 years
Top 5 ETFs tracking consumption theme deliver superior returns as consumer spending drives market growth.
15 Jul
Media Industry
India-US Trade Deal Framework Ready, Awaits Final Structuring
Commerce Minister Goyal confirms negotiations on track despite reports suggesting delays in bilateral agreement.
15 Jul